Tuesday 7 July, 2020

CPL and UNILAD work together to break new ground in sports coverage

The Hero Caribbean Premier League (CPL) will be broadcasted live by UNILAD through their Facebook channel in the UK and Ireland.

This will be the first time a sports league will be broadcasting their matches through UNILAD and it is another example of the digital innovation for which the Hero CPL has become synonymous.

All 34 matches will be live and for free in the UK and Ireland and UNILAD will also be sending a film crew to get exclusive behind the scenes footage of the tournament to bring their followers a real flavour of the Biggest Party in Sport.

UNILAD is the number one content publisher on social media – with just under a billion engagements and over 25 billion video views in 2016 alone – and it has matured into the most engaged and viewed channel in the world.

They have grown from a single Facebook page and website for the social generation to a highly-engaged suite of channels catering for passions and interests such as food, tech and gaming. Initially only licensing viral content, UNILAD has now evolved into a leading original content producer and broadcaster.

Damien O’Donohoe, CEO of the Hero CPL said: “We have always prided ourselves on our innovation as a league and this is yet another example of us pushing the boundaries of what is possible."

Liam Harrington, CEO of UNILAD,  said, "we are delighted to have partnered with the Caribbean Premier League for this summer’s T20 tournament. The T20 format has been around for a number of years now and represents a hugely exciting twist on the game, packing all the best action cricket has to offer into 20 overs.

“The Caribbean is blessed with the music, scenery and an overall cultural ethic that makes it the envy of leagues everywhere, attracting a global audience that keeps T20 cricket on the proverbial sporting map. With a passionate and engaged audience, the CPL shares a very similar demographic with us at UNILAD which makes this an ideal partnership going forward. This short-form of the game was designed to bring cricket to a younger audience and we plan to do exactly that.

“On the back of last year’s hugely successful tournament, we’re hugely excited to be able to bring the CPL 2017 to our fans across both the United Kingdom and Ireland."

Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant carnival atmosphere.

Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket.

Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders.

The 2017 tournament will run from August 4 to September  9.



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