Wednesday 30 September, 2020

Digicel leads way on digital business solutions amid COVID-19 crisis

Aberra Larcher from the Larcher Group

Aberra Larcher from the Larcher Group

Social distancing, government-imposed restrictions on tourism, and a raft of temporary unavoidable closures have left many businesses fearing they won’t survive the coronavirus pandemic.

But Digicel St Lucia are championing positivity in the face of so much global uncertainty and have come up with a novel way to empower local businesses to connect, innovate and succeed!

The solution is a FREE masterclass series of workshops, live tutorials and seminars hosted via Facebook Live, giving industry expert advice to virtual attendees on how to stay relevant, resilient and profitable throughout the COVID-19 crisis.

And at the helm of the series is mentor and digital learning strategist, Dee Hutchinson.

The masterclasses will be broadcast live daily, Monday to Friday, to educate and inform business owners on doing things digitally and staying connected and engaged as social distancing takes hold.

But above all, the series has been designed to inspire innovation and provide support in the face of unprecedented challenges.

If you want to participate in the Masterclass, it’s simple. All you have to do go to our Facebook page at 11 am (local SLU time) each day this week

Jack Bourke, Regional Digicel CEO explained: “Remote working is the new business norm. We need to innovate to survive. This is a simple no-cost example of that. Ingredients: Connectivity, network of contacts and your elevator pitch. Then the power of digital does the rest!

Dee Hutchinson, CEO of Dee is for Digital added: “Digicel are leading the pack by taking these sorts of initiatives that provide practical, purposeful and well-timed support for their customers. I am delighted to play my part in sharing the multiple business benefits of being online.”

Digicel has handed over ownership of the initiative to Dee and local business owners who can drive it forward and motivate the island to join in, but will continue to support and raise awareness from behind the scenes.

One such local business owner is Aberra Larcher, from the Larcher Group, who told Loop News: "Since the concept was first shared with me, I found a sense of commitment to contribute and a desire to understand what this means for me, my family and my fellow St Lucians. This is a new era for us all and one that will continue to evolve as we deal with CoVid-19. 

“As we must and should practice the mandated physical distancing, our health is of utmost importance, but juggling this with conducting business or continuing to maintain our livelihood has been of grave concern to me. What can I do? Where will my next source of income come from? What new skill set can I learn online? What new innovation can I introduce? The list goes on and on."

“Collectively we can do this together and effect change to help our country and its people, no matter how big or small every bit counts. This initiative unfolding at the moment is very encouraging and I believe is the beginning of the New Digital St Lucia."

To contact Dee, you can reach out on any of the platforms below:





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