Monday 6 April, 2020

Digicel provides More value to customers with new 5-day plan

Digicel St Lucia Marketing Manager, Jamisha Wright

Digicel St Lucia Marketing Manager, Jamisha Wright

The introduction of a new plan to facilitate customers buying habits has been rolled out by Digicel St Lucia.

Marketing Manager at Digicel, Jamisha Wright, says tracking customers trends lent itself to providing customers with the best prepaid plan that fits their lifestyle.

“We introduced a new five-day plan based on our subscribers' feedback,  we constantly look at our customer behaviour and listen to their requirements.  There is a segment of our customers we thought that we weren’t catering to and so we provided a plan specifically for these customers- the five-day plan is $19.99 and it comes with 1.5 gigabytes of data and 300 hundred minutes to call any number on the Digicel network. So overall what we did it give our customers more value; more data, more minutes,” Wright touted.

Wright notes that across the board Digicel continues to provide a valuable product to its customers. She highlights the 3-day and 7-day prepaid plan as prime examples of Digicel's commitment to delivering a quality product and service. The new suite of improved Freedom LTE prepaid plans was launched on Wednesday, February 12, 2020.

“This saw enhancement in data, minutes and also in some cases we have reduced the price for our Freedom LTE Plan, we moved the lowest amount of data in our plans which is now 1 gigabyte. So the one day plan has 1 gigabyte of data and we also increased our minutes; we gave more value and we did not touch the price. Our customers, however, would have seen a reduction on our 3 and 7-day plans. The 3-day plan moved from $13.99 to $12.99 and the 7-day plan is now $26.50 from $27.99 and we maintained what we would have given you in those plans. Therefore, the 7-day you still have your 3 gigabytes of data and 350 minutes and the price has been reduced.

Wright says that the trends since launch suggests that customers are happy with our new suite of plans, customers have happily taken advantage of the suite of prepaid plans, especially the newly rolled out 5-day plan.

“The rave is about the five-day plan. Also, customers are truly appreciative of the price reduction on the 3 and 7-day plans,” she added.

Wright discloses that the telecommunication giant is feverishly working on welcoming an improved postpaid plan suite as well adding more data and unlimited WhatsApp text messaging in all of its postpaid plans now offering 60GB of data with the Freedom Postpaid Max Plan.

 

Freedom More Plan

$130.00

15GB

500 Anywhere minutes

Unlimited WhatsApp Messaging

 

Freedom Extra Plan

$230

30GB

1000 Anywhere minutes

Unlimited WhatsApp messaging

 

Freedom Max Plan

$315

60GB

Unlimited Anywhere Minutes

Unlimited WhatsApp messaging

Extras ( Roam like you’re home US & CAN )

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