Thursday 13 August, 2020

Sweet Dreams Custom Cakes offers artful treats

Janelle Joyeux and one of her custom cakes

Janelle Joyeux and one of her custom cakes

Janelle Joyeux from Laborie is the talented baker behind the home-based business Sweet Dreams Custom Cakes operating out of Union.

Her cakes aren’t your ordinary tarts and pastries, she crafts delectable cakes that are a work of art.

From a cake that is the exact replica of a bucket of Harris Paint to a 3D butterfly cake, scrolling through her Instagram is like visiting a virtual playful art museum, except it’s edible!

No, that isn't paint, that's a cake!

Janelle has a diploma in architecture, so she naturally merged this skill along with her self-taught baking to form this creative venture.

The business started 15 years ago when she designed her daughter’s first birthday cake.

Janelle wanted to be unique so she decided to create masterpieces that people would only dream about hence the name ‘Sweet Dreams Custom Cakes’. Each cake is customized to fit her clients' personal preferences.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sweetdreams Custom Cakes (@sweetdreamscustomcakes) on

When she isn’t baking, Janelle binges on her favorite Food Network shows.

She is a huge fan of pastry chef and Food Network personality Duff Goldman and says that he has been an inspiration to her since they share similar stories.

The artistic baker reveals that she is passionate about baking because it brings out her creative traits and she is more than thrilled when her customers request cake designs that are challenging. Her ultimate goal is to make her customers happy.

Although her business has been greatly affected by COVID-19 since she mainly catered for weddings, the entrepreneur has redesigned some aspects of her business to adapt to the new normal.

One of Joyeux's cake creations alongside her buttercream, soon to be available at a cake shop

She has introduced a ‘Covid Cake’ which is a small, fun version of her usual tall cakes. Her biggest challenges as a baker according to her, are the inconsistent availability of her preferred baking products and the unbelievably high prices at the supermarket.

The small business owner has launched her very own buttercream product which will soon be available in a cake shop and she also will be introducing her fondant line in the coming months.

She advises that anyone who wants to become a baker by profession should get ready to make sacrifices: “It is difficult as a cake baker in St Lucia. You will have to sacrifice. Hustle that hustle to get to where you want to be.”

Joyeux is currently offering baking classes as an extended part of her business.

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