Monday 10 August, 2020

My Safe Shop initiative keeping St Lucia safe during COVID-19

Coca Cola and Piton Beer, prominent brands of Windward and Leeward Brewery Limited and Du Boulay’s Bottling Company Limited, have been working with community marts through an initiative called MY SAFE SHOP, to support them in reopening safely during the COVID-19 pandemic.

Coca Cola and Piton Beer, prominent brands of Windward and Leeward Brewery Limited and Du Boulay’s Bottling Company Limited, have been working with community marts through an initiative called MY SAFE SHOP, to support them in reopening safely during the COVID-19 pandemic.

Coca Cola and Piton Beer, prominent brands of Windward and Leeward Brewery Limited and Du Boulay’s Bottling Company Limited, have been working with community marts through an initiative called MY SAFE SHOP, to support them in reopening safely during the COVID-19 pandemic.

My Safe Shop works with storekeepers to develop an action plan that supports the continuity of their operations amid the coronavirus outbreak, ensuring healthy practices that minimize risks to the storekeepers and the community.

The plan also includes the installation of counter-top protectors, distribution of locally-made reusable face masks and hand sanitizer further supporting local businesses.

Managing Director, Thibault Mesqui highlighted: “In these uncertain times, at WLBL DBC our first priority has always been safety; safety of our employees and of course also safety of the country, front liners, communities, youth and elderly through different initiatives. My SAFE SHOP is a continuation of our efforts to keep St Lucia safe. Now that the economy is gradually re-opening and the country is opening their boarders, we need to keep vigilant, and this is why we want to offer extra support to our communities shop, so that they can re-start their activities in a safe way”

For the past two weeks, the WLBL DBC team has been installing the counter-top protectors and delivering the safety kits to the various shops island wide.

“Since the onset of the COVID-19 pandemic, many of our community marts have been closed and hesitant to reopen. In this first wave, we are working with over 450 community marts and moms & pops shops around the island. In addition to providing countertop protectors and delivering safety kits, a large component of My Safe Shop are the weekly and sometimes daily safety tips and reminders the storekeepers receive. We didn’t want to do this in isolation, so we shared our plans with the Ministry of Health, St. Lucia Manufacturing Association, Ministry of Commerce and Chamber of Commerce who have endorsed the initiative” stated Sharlene Jn Baptiste, Category Manager, CSDs.

My Safe Shop has the added benefit of giving customers the peace of mind that they are entering a shop that has clean safety and sanitization guidelines and the shopkeepers can better manage customers behaviours.

One customer said: “I am very happy that WLBL DBC can see that I needed something like this and the company actually looked out for the small businesses who are usually left out as many other companies concentrate on the bigger businesses where everyone goes to shop so this is a very good initiative.”

WLBL DBC said it will continue to support shopkeepers to protect themselves, suppliers and the wider community.

"A Safe Shop is not just for you, but for Saint Lucia. We will continue to do it together."

 For more updates on what the company is doing during this pandemic, visit their website at www.wlbldbc.lc or on Instagram @wlbl.slu.

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