Friday 7 August, 2020

Saint Lucia lures Trinis to Summer Festivals with Caribcation campaign

A contingent from Saint Lucia was recently in Trinidad to promote the island's Saint Lucia Siummer Festival

A contingent from Saint Lucia was recently in Trinidad to promote the island's Saint Lucia Siummer Festival

As part of its Caribcation campaign, the Saint Lucia Tourism Authority officially launched the 2019 Saint Lucia Summer Festival’s lineup in its second largest Caribbean market, Trinidad and Tobago,

The launch took place on Friday, May 24 at The Residence, one of the premier entertainment venues in Port-of-Spain with 120 Travel and Trade partners attending the event.

A release from the SLTA says the 2019 Saint Lucia Summer Festival consists of unforgettable events, which comprises Saint Lucia Carnival, Mercury Fest and Saint Lucia Roots and Soul.

Senior Marketing Manager at the Saint Lucia Tourism Authority, Jackie Mathurin, and Marketing Manager for Caribbean and Events, Christopher Gustave, led the Saint Lucia delegation, which also comprised Public Relations Officer- Geraine Georges, and Director of Epic Events- Sheldon Michel.

The delegation also included some of Saint Lucia’s carnival bands including Just4Fun, Red Unlimited and Legends, which were represented by Veil Tobiere, Chelsea La Force and Maundy Lewis respectively and portrayed just why Saint Lucia’s carnival is a must-do.

The island’s organic and internationally recognised music genre, the Dennery Segment, which is an attraction at many Caribbean carnivals was showcased by local DJ, Sir Lancelot.

Homegrown singing sensation- Michael Robinson, wowed the audience with his very own singles and got them to sing and dance along. 

One lucky Travel Agent, Leslie Henry of Haygem Tours and Travel Services Limited, won a familiarisation (FAM) trip to Saint Lucia during the month of love.

Speaking at the launching ceremony, Gustave thanked travel partners for their relentless support. “We are delighted that you continue to sell Saint Lucia and its offerings to your clients. Without the travel trade, we would not be where we are today. Annually we welcome over 18,000 Trinidadian visitors and we are confident that 2019 will be a record-breaking year for this market.”

Ahead of the official launch, Christopher Gustave and Geraine Georges welcomed the opportunity to speak directly to the Trinidad and Tobago public on Thursday, May 23, on The Vibe CT 105.1 FM, Red 96.7 FM and on 95.5 FM. On Friday, May 24, Gustave and Georges were also guests on CNC3’s television show, The Morning Brew.

With Saint Lucia touting its position as the events capital of the Caribbean, Caribcation will continue its campaign across the region.

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