Wednesday 19 February, 2020

SLTA recaps 2019 & secures insight for 2020 plans

Industry partners had an opportunity to review Saint Lucia’s marketing programs of 2019 and the chance to provide critical input in plans for 2020 and beyond.

On December 4, 2019, the Saint Lucia Tourism Authority (SLTA), its overseas offices and their affiliated marketing agencies, met on island to make presentations to stakeholders and industry insiders, on their assessments of Saint Lucia’s current marketing strategy and to share their 2020 perspective and vision for positioning Saint Lucia as a leading destination of choice.

The presentations were held against the backdrop of a 7.5 percent increase in year-to-date visitor arrivals for 2019 thus far over 2018, coupled with enhanced product offering; the latest being the introduction of world-class horse-racing, which will make its international debut on December 13, 2019.

In attendance at the December 4 activity were stakeholder representatives from the St Lucia Hospitality and Tourism Association (SLHTA), the St Lucia Air & Sea Ports Authority (SLASPA), the Ministry of Tourism, the St Lucia Chamber of Commerce, representatives of the banking sector and other industry partners.

Tourism Minister Dominic Fedee led the delegation of Government officials participating in the industry-defining exercise.

Tourism Minister Dominic Fedee addressing the gathering

Making presentations were industry professionals from Saint Lucia’s key markets like the United States, United Kingdom and the rest of Europe, Canada and the Caribbean region.

Presentations focused on key objectives like Increasing Stay over/Cruise/Yachting visits, increasing Visitor Spend, Enhancing Brand Awareness, Promoting the Summer Festival and increasing airlift.

Attention was also placed on key nice segments namely Romance, Dive & Adventure, Wellness, Family, MICE, Culinary & Culture.

The marketing meeting in Saint Lucia gave all stakeholders an accounting of how Saint Lucia’s marketing budget is being spent and how marketing opportunities are being maximized.

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