Sunday 27 September, 2020

Tell Us More: ShanRo ‘Queen of the Roro’

ShanRo ‘Queen of the Roro’

ShanRo ‘Queen of the Roro’

The girl with a BIG voice and personality, “small in size, big in surprise” as many call her.

To know her is to love her, Jamaican ShanRo, isn’t your average girl, she considers herself the Jack, well Jane of all trades, from Youtuber, content creator, social media analyst, vocal talent and actress, lover of the performing arts, director, producer, tutor, model, budding entrepreneur and Digicel Brand Ambassador among many other accolades.

You name it, we guarantee she’s done it.

Born on September 2, this virgo has been making waves in the media industry as a radio/television personality, ever since her debut in St Lucia in 2016. A very humble and hard-working but very blunt yet cordial young woman, her personality and aura is bound to make your day. 

ShanRo spoke with Loop Lifestyle to Tell Us More.

You have been in the media for a few years. How has that world changed and how have you remained relevant?

Geez, I have been in the media for a while but I’m definitely still far from being a veteran in the field. I'm still learning, still growing, still discovering, still adapting, and even with all these personal "stills", time is waiting for no man and that includes this media/technology era that we're in since it too is evolving, much like myself.

The difference with then and now is that at present, the media realm, because of its growing nature, is being saturated and reintroduced with an influx of talented, brilliant, creative minds, who are maybe even way more talented than I am and I can't afford to get lost in all that, you mad! No ma’am!

So, here's how I stay relevant and remain a cut above the rest. I'm very interactive and active so I’m curious by nature. The words ‘I don’t know’ and ‘I can't’ don't exist to me so opportunities NEVER pass me by, period! I'm a 'fake it till I make it' kind of girl and I 'belong to the streets' but for a positive reason.

Every pan that knocks, I’m there front and center. I stay abreast with the latest everything. From apps, to slangs, to shows, to gossip, to gadgets, songs, you name it, I can guarantee you I "been" knew it and I make it a point of my duty to know it FIRST, educate myself on it and share it.

I pride myself in people saying, “I heard ShanRo say”, "ShanRo introduced me to" or "I saw ShanRo xyz" and that's just a tip of the iceberg. I do a plethora that I haven't mentioned, that works in my favor in keeping me relevant in this now competitive growing industry, but I’ll reserve the rest for another show. Thanks for coming to my TedTalk. Next question.

How is life as a Digicel Brand Ambassador?

To be honest for me, it was and is an extreme honor to even have been considered to be an ambassador, because I was just out here minding my own business. But if I'm honest, I always knew that somewhere along the line, I wanted to represent a brand. To answer your question though, it doesn't feel like work, well at least not for me. Digicel prides itself on wanting everyone who comes in contact with the brand to enjoy and live the experience. What experience? That energetic, interactive, fun, fast-paced, creative, authentic, and unique "There with you" experience. All of which I categorize myself to be along with authentic and unapologetically me. So yeah girl, me love this because I can just be myself, no added preservatives.

How would you define success?

Success is simple! Its achieving or doing at least ONE thing you told yourself you would. No matter how small, it's a start, and that is success.

As an influencer, is it more important to be liked or respected?

Can I get a different word other than influencer, please? I hate that word because a huge level of responsibility is ascribed to whoever bears it and “mi nuh love that.” I’m human, I run on emotions and I make mistakes too and would hate to know I "influence" people to do ‘marjee’ with themselves because they saw me do it, whatever it is, but I totally understand why I'm categorized as such. Like or respected though, hmm it’s both for me. They go hand in hand. If you are liked you are respected, and if you are respected that means some thing(s) about you are liked.

What food would you call “bae”?

Seafood! Anything out of the ocean!

Fun fact: When it comes to fish, I only eat the head, I hate the tail. Yes, I’m weird, whatever.

Where is your happy place?

At home, in the solace of my bedroom. That is where I feel at peace, unharmed, and untouchable.

What has been your most humbling experience as an influencer?

When people come up to me, hug me, and express how much they love my energy. They tell me my personality is infectious and it makes their days or makes them smile.

What is the one business tip that you have got and never forgotten?

The customer ISN’T always right. Oh, and by the way, I’m launching my business soon, look out for it. It is called ‘The Mobile blank’  "I’m on my way" that’s all I will say for now. Follow me on Instagram for the scoop @_Shanro

What is your greatest fear?

My greatest fear is losing my immediate family which includes ‘bae’ and COCKROACHES, SPIDERS, CENTIPEDES, every insect!

What talent do you yearn for?

I wish I had blessed hands; these hands are good for nothing.

What lesson has been the hardest to learn?

Hardest lesson is that it's really and truly the people closest to you that you least expect to hurt you, who hurt you. No loyalty.

Animals or babies?

I do not have kids, but I do have dogs, so for now animals. Dog life, rrrrr. Big up Rover, Thor, Rex and the late Karamel, same speed.

Heels or flats?


What is your guilty pleasure?

I am a sucker for every and anything sweet. If chocolate is involved, it has to have nuts and caramel. I hate plain chocolate. Yack!

Jeans or LBD?

Jeans. I hate dresses. Although, dresses do make my booty pop!

TV or Music?

Neither, but if I must choose, its TV, Netflix. I am in music 24/7 because of my job, so my ears tend to get tired from all that noise.

If you had to change one thing in your life, what would it be and why?

As cliché as it is, nothing. I would change ABSOLUTELY NOTHING.

What is your personal motto?

“Be of substance, quality overrides quantity”

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