Monday 26 October, 2020

Vieux Fort artisan won't let 'wicked' COVID keep her down

Alisha Peter Prescod

Alisha Peter Prescod

“Right now, everything is slow, but I will not allow wicked COVID-19 to keep me down.”

So says Alisha Peter Prescod, owner of Alisha Crafty Creations, located at the Hewanorra Orchard in Vieux-Fort.

Prescod produces a variety of products from madras and straw for both the local and foreign markets.

“I produce straw mats, table mats, bedside mats, just name the mats you need from straw, I can make it. I have markets in the Caribbean and as far as England and Canada,” she told Loop News.

Prescod says she developed a passion for crafts as a child while living with her mother in Choiseul. She said all her siblings were involved in crafts, but she was the best of the family.

Prescod started her business over a decade ago by producing a few items for people who occasionally placed orders, but later decided to put more effort into the business and operate on a larger scale.

She laments that COVID-19 has affected her business, noting that a lot of orders she had prior COVID-19 have been cancelled.

Prescod said she is worried that our biggest cultural activity, Jounen Kwéyòl, is cancelled this year as a result of the pandemic which would compound her situation since the event usually gets her a lot of orders and she assists schools in celebrating the event.

According to Prescod, the craft is slowly dying in St Lucia and requires some assistance from government to revive it.

She called on the government to make full use of the handicraft centre in Choiseul by using it to teach children handicraft.

“Our district representative, Hon Bradly Felix needs to come on board and assist us. He is from Choiseul, a community that produces lots of handicrafts,” Prescod said.

She also wants to see St Lucians show more support for the industry by purchasing more locally made handicrafts.

“Everything we buy these days is made in China,” she said.

Prescod says she is not daunted by the challenges she faces in her business and will continue striving for success. She feels the challenges she faces are surmountable but require hard work and determination to overcome.

While some people say the sky is the limit, Prescod believes the sky is just her starting point.

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