Joy Jibrilu, Director General of the Bahamas Ministry of Tourism, said it has certainly helped to raise brand awareness and has also excited stakeholders who are working with the Bahamas to enhance its tourism product.
The campaign, together with increased and improved airlift, the new Grand Hyatt Baha Mar and investments in new product offerings such as the Bahamas Carnival, has seen the island's tourism soar.
Jibrilu spoke to Loop at the Caribbean Tourism Organisation's Caribbean Week in New York.
In 2018, The Bahamas saw a record breaking 6.6 million visitor arrivals, a trend that is projected to continue throughout 2019.
The United States continues to be the biggest source market followed by Canada. Jibrilu said they see interest in China and potential in Latin America with negotiations ongoing to increase airlift. Currently Copa serves the market with five flights a week from Panama.
She said more work needs to be done to attract Caribbean travellers in the region and the diaspora.
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