Wednesday 2 December, 2020

Saint Lucia’s natural hair guru - Black & Daring’s Miriam Felix

Miriam Felix

Miriam Felix

Empowering women of color, while helping fluffy fros and mesmerizing twist-outs have their moment, Miriam Felix has the type of hair some women would kill for.

A crown of thick, luscious hair that is indeed a sight to behold. This natural hair guru, women empowerment writer, and creator of Black and Daring natural hair products is a breath of fresh air for all our Saint Lucian natural hair enthusiasts.

Black & Daring is a line of products made for women with natural hair. Miriam, who has rocked her natural hair all her life created these products as a solution to her own personal struggles with her natural hair which many of us black women know all too well.

“Black & Daring began with me having issues with my hair. I have been natural my entire life and after a while, I realized that my hair was getting very difficult to manage in terms of detangling. I also had issues with my scalp like dandruff. I became frustrated and I wanted a solution but didn’t want to cut my hair so I began to research and experiment until I was able to come up with an oil that was really helping with my dandruff.”

Miriam’s first breakthrough product, which was the hair growth oil, was developed nine years ago and has been one of the signature products of her business. With only three years in the hair care business, the natural hair extraordinaire has transformed the lives of many women with her amazing moisturizers, deep conditioners, scalp detox scrubs, shampoos and hair oils which aim at boosting hair growth, shine, moisture and eliminating scalp issues.

Keeping a business afloat during the COVID-19 pandemic is something most entrepreneurs have been struggling with however, the Black & Daring creator revealed that the pandemic has actually been beneficial to her business.

“COVID-19 has not affected my business. What it has done, it has given me a space to be more creative. I am actually loving the change. I’ve been able to work around it and I’ve been able to reach my customers in a more creative way through social media and different forums. So, when it comes to affecting my business in terms of my sales or reaching my customers and helping them out, I’ve been able to so that despite COVID.”

In addition to creating a natural hair movement, Miriam recently began to fulfill one of her other passions which is writing. She started a series named ‘My Black’ which focuses on inspiring and empowering black women to love themselves and embrace who they are. Volume one ‘Village and Me’ and volume two ‘My Black: A Matter of Traditions’ are available on Amazon with hard copies coming by the end of November.

Black & Daring is located in the pink building next to Abraham in Castries. The hair growth oils are available at most barbershops in Castries, Black Amigo, and Total Healthcare Pharmacy in Vieux-Fort.

You can call 1-758-486-0931 or 1-758-720-9441 or follow @black_daring on Instagram and Black & Daring on Facebook to get more information about the products.

Get the latest local and international news straight to your mobile phone for free: