No more 'finger lickin': KFC St Lucia changes slogan due to COVID-19
Created : 1 September 2020
KFC has changed it's longtime slogan due to COVID-19
KFC St Lucia has announced that it has adopted a new slogan to promote safety during the COVID-19 pandemic.
"KFC as a global brand is very mindful of the adverse effects the COVID-19 pandemic is having on the world with every country in the world being infected with this deadly virus.
In playing our part to continue to safeguard the health and safety of our valued customers, in addition to implementing all the necessary COVID-19 protocols and safety procedures at all of our store locations, we have also sensitized the message that we portray through our marketing and advertising campaigns and by extension the slogans that we use.
We have acknowledged that our slogan, which has been one of our flagship icons for over 64 years, may not be the most appropriate language to portray at this time, during this extraordinary situation with COVID-19.
The slogan will therefore be amended for now and tapered with the appropriate supporting messages which will go towards increasing customers heightened awareness of the threat we are currently facing and encourage them to continue to take all necessary precautions including, but not limited to, washing their hands thoroughly before and after enjoying our world class best tasting original recipe chicken.
EAT UP! ...SAFELY."
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